Celebrity Makeup Write For Us: In the age of social media, the desire to rock the unique look of an of-the-moment artist, model or actor is stronger than ever. It’s no surprise that celebrities’ most popular side hustles are their namesake beauty brands. That’s perhaps especially true of makeup lines, with so many celebs known for a trademark bold lip (hey, Gwen Stefani) or a distinctive dramatic eye (looking at you, Gaga).
“This is the era of the celebrity beauty brand,” says Los Angeles-based makeup artist Shadi Malek. “In my opinion, some have done it extremely thoughtfully and meticulously, while others haven’t.” To get some help sorting out exactly which products are worth our pretty pennies, we went to those who would know: makeup artists, many of whom work with celebrities and their beauty brands daily.
Within the dozens of professional opinions we fielded, two names kept popping up: Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty. “Rihanna has left her mark in the makeup industry with her inclusivity, launching products in shades for every skin tone,” says Malek.
“Meanwhile, Rare Beauty’s products are intensely pigmented, have sustainable packaging and convey a positive message.” But those two are far from the only brands with products worth the space in your makeup bag. Here, find the top picks from MUA-beloved celebrity makeup lines.
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