The Akasa Launch: The Highs and Lows of India’s Newest Airline
A good booking engine and an excellent mobile app are the basics that Akasa Air should consider, as well as keeping it up to date!
Few airlines have sparked as much enthusiasm as Akasa Air. AirAsia India and Vistara were the last two major carriers to launch.
Akasa Air, India’s newest airline, began accepting reservations on Friday. Unfortunately, the website froze within minutes of the booking engine’s launch!
Akasa Air Websites are Load
Websites are load-tested before going live, but the interest shown by the aviation community and passengers, in general, must have resulted in a massive surge in hits, causing the site to be unavailable for some time. Booking has remained resumed.
The menu, however, was perplexing until the clarifications remained provided. Pre-booking prices were higher than ‘buy on board’ prices. In reality, this was not the case. The pre-book option includes beverages instead of the ‘buy on board’ chance.
Which does not require a Meal, and drinks must remain purchased separately. To be fair to the airline, it mentioned this on the first page but not where the prices were listed, making it confusing and the topic of geeks for the rest of the day.
Akasa Air Communication to the Market
Communication with the market was also an issue with flight counting. The website schedule indicates that the airline will increase to 56 weekly flights within the first ten days of operation. Still, the same page lists morning flights between Mumbai and Ahmedabad six days a week (morning flights operate on all days except Wednesdays). It would bring the total number of weekly flights to 54.
The airline announced the opening of four new destinations. As the website correctly stated, Mumbai, Ahmedabad, Bengaluru, and Kochi are just a few examples. However, the mobile website shows Chennai as the destination rather than Kochi!
How did it go for Others?
Few airlines have sparked as much enthusiasm as Akasa Air. AirAsia India and Vistara were the last two major carriers to launch. For AirAsia India, the booking remained on the AirAsia group’s global website, which has been in operation for a long time and thus did not cause teething problems.
However, AirAsia courted controversy when the in-flight magazine displayed incorrect Indian maps. The regulator later asked the airline to remove the magazine and map from its website.
Vistara, on the other hand, had its website and has yet to provide a premium experience after seven years in business. In addition, Vistara continues to commit fundamental errors, including displaying error codes to users and blanking out mandatory fields.
Akasa Air, a subsidiary of SNV Aviation Private Limited, is an Indian low-cost carrier based in Mumbai, Maharashtra. Rakesh Jhunjhunwala, an Indian millionaire, created it.